The Fast moving consumer goods (FMCG) sector holds the distinction of being the 4th largest sector in the Indian economy. Demand for qualidy goods and services has seen an upswing in recent times and with distribution channels having improved, the FMCG industry is poised for record revenues in the years ahead. Perfman HR has hiring expertise in all the 3 main categories in this sector namely the food and beverages sector, healthcare and household and personal care sector in both the urban and rural categories.
More Disposable Income
Growing awareness about personal care and health, easier access and changing lifestyles have led to the creation of new products and services as well as categories in the Indian consumer market. Focus on agriculture, MSME’s, education, healthcare and infrastructure has directly impacted the FMCG industry. As disposable income in the hands of the common people rises especially in India’s smaller towns and rural areas, FMCG companies stand to benefit. Perfman HR’s Consumer Goods Practice is a trusted recruitment ally to India’s premier FMCG companies as well as start-ups.
Investments
With the Indian government allowing 100 % Foreign Direct Investment (FDI) in food processing and multi-brand retail, FMCG companies entering India stand to benefit from the favourable conditions bolstering supply chains & generating employment.
Developments
The favourable climate for consumer goods has led companies to launch dozens of new products. Many existing FMCG conglomerates have received investments from foreign funds resulting in a large number of vacancies in crucial positions.
Transformation
As Goods and Services tax (GST) is beneficial for the FMCG industry and is expected to boost logistics and warehousing into a modern and efficient model thus creating a fresh demand for burgeoning new sectors in the industry.
Fill Your Talent Gaps
A large number of mega food parks and food labs have been opened and preservation and processing capacity has increased resulting in a large demand for management of such ventures. The unorganised market in the FMCG sector has also seen sharp decline whereas the organised sector has seen increased growth due to higher levels of brand consciousness which is also aumented by modern retail formats like high street branded retail outlets and shopping malls.
Rural consumption has also increased due to a combination of improving lifestyles and high aspiration levels. Over the years, the rural FMCG market has contributed an estimated 10 % of the total income and is poised to contribute larger percentages moving ahead. With the whole FMCG sector experiencing double digit growth, the industry requires an army of talented professionals who can help companies sustain their growth.
Online shopping portals are playing a key role for brands who want to tap India’s vast hinterlands. The internet has leveled the playing field for new entrants in the space and has helped companies launch their products across a vast area in a cheaper and more convenient manner. Almost 40 – 50 % of FMCG consumption will be online over the next few years riding on the growth of the online economy and creating new jobs and opportunities.